by Linda Ward | Mar 8, 2019 | Comment, Consumers, Irish Retail, Marketing
The apocalypse of traditional bricks and mortar shops is regularly trumpeted in the media. Yes the sector is changing and yes there are many new ways of buying stuff and yes the wonderful world of the web has had an impact on how we buy stuff. Yet we all still go into...
by Linda Ward | Nov 22, 2018 | Branding, e-commerce, Marketing, Top Tips
As I said in my last blog online shopping is a symptom not a cause of the current woes of the Main Street/High Street. There is much confusion between all the terms currently being used in the digital world. Omnichannel, crosschannel and multichannel are all buzzwords...
by Linda Ward | Aug 31, 2018 | Marketing, Retail trading, Top Tips
Sign courtesy of Network Café Aungier Street Dublin 2 In the good old days before the internet, marketing meant taking an advert in a newspaper or magazine, or printing a leaflet. If you had a big budget then a TV advert would trumpet your product or service. Today...
