Top Tip #3 Be the Green Duck and know your USP

Top Tip #3 Be the Green Duck and know your USP

What does USP stand for? What is your USP? USP is Unique Selling Point and is not just another acronym beloved by consultants and blog post writers! Your USP makes you the green duck in your sector, makes you stand out from the crowd of your competitors. How can you...
Brand of the Wonderful Everyday

Brand of the Wonderful Everyday

Ingvar Kamprad died last Saturday after a long life of hard work and passion as the founder of the largest furniture retailer in the world, IKEA. Much has been written in the last few days of his entrepreneurial ability, his frugality and his lifelong dedication to...
How I saw the light – rebranding my business

How I saw the light – rebranding my business

The Road to Damascus is a metaphor for those light bulb moments we all have at some point in our lives. Settle down for the story. Saul, who persecuted Christians, was on the way to Damascus when a light from heaven flashed around him and a voice spoke to him asking...