At some stage every business owner comes to a crossroad and faces decisions about the future of their business. Business gurus talk about “pivoting” businesses but for me the decision was less about a complete change of direction and more about following my instincts....
As I said in my last blog online shopping is a symptom not a cause of the current woes of the Main Street/High Street. There is much confusion between all the terms currently being used in the digital world. Omnichannel, crosschannel and multichannel are all buzzwords...
What does USP stand for? What is your USP? USP is Unique Selling Point and is not just another acronym beloved by consultants and blog post writers! Your USP makes you the green duck in your sector, makes you stand out from the crowd of your competitors. How can you...
Ingvar Kamprad died last Saturday after a long life of hard work and passion as the founder of the largest furniture retailer in the world, IKEA. Much has been written in the last few days of his entrepreneurial ability, his frugality and his lifelong dedication to...
The Road to Damascus is a metaphor for those light bulb moments we all have at some point in our lives. Settle down for the story. Saul, who persecuted Christians, was on the way to Damascus when a light from heaven flashed around him and a voice spoke to him asking...
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