by Linda Ward | Nov 22, 2018 | Branding, e-commerce, Marketing, Top Tips
As I said in my last blog online shopping is a symptom not a cause of the current woes of the Main Street/High Street. There is much confusion between all the terms currently being used in the digital world. Omnichannel, crosschannel and multichannel are all buzzwords...
by Linda Ward | Aug 31, 2018 | Marketing, Retail trading, Top Tips
Sign courtesy of Network Café Aungier Street Dublin 2 In the good old days before the internet, marketing meant taking an advert in a newspaper or magazine, or printing a leaflet. If you had a big budget then a TV advert would trumpet your product or service. Today...
by Linda Ward | Jun 27, 2018 | Irish Retail, Retail trading, Top Tips
Don’t you just love this brilliant weather we’re having? The sun is wonderful but if you are a shop owner, it shows up all the dusty, neglected corners that seem to have just appeared. However, good retail standards are not just about having a clean shop – although...
by Linda Ward | May 2, 2018 | Retail trading, Top Tips
Of course your product is great – you love it and so the rest of the world should love it too. But if your product isn’t selling as well as you hoped here are five things you can do to address the issue. 1. Track what you sell You may have a whizzbang EPOS...
by Linda Ward | Mar 23, 2018 | Branding, Top Tips
What does USP stand for? What is your USP? USP is Unique Selling Point and is not just another acronym beloved by consultants and blog post writers! Your USP makes you the green duck in your sector, makes you stand out from the crowd of your competitors. How can you...
by Linda Ward | Feb 16, 2018 | Top Tips
Does planning feel like a game of chess? You’re not sure what your next move should be? And no matter what move you make you wonder if you’re walking into a trap! You’ve completed your plans for 2018 in a neat document and it’s filed away on your computer unopened...
